Like millions of others, I grew up reading these iconic comics and, as a child, envisioned them with dynamic visuals and dramatic sound and action. Amar Chitra Katha is a household name in India with a diverse and renowned library that deserves to be told again. Over the past four years, we have come a long way in creating the most disruptive stories for Indian audiences, across genres and geographies. Sameer Nair, CEO, Applause Entertainment said, “At Applause, we strive to deliver only the best in storytelling. In addition, the company continues to add new titles to its catalog with new themes and adopt its iconic art style to make the brand beloved by a new generation of young readers.
In the recent times, Amar Chitra Katha made a great debut in the digital space with all its books through the Amar Chitra Katha app with a vibrant global readership as well as presence on many other digital platforms like Alexa, YouTube etc. With sales of over 1.5 million copies every year, his comics have carved a place in the hearts and minds of the audience. Founded in 1967 by the famous Anant Pai, Amar Chitra Katha is a pioneer in comic book storytelling for children in India, which has grown into a cultural phenomenon today. The Amar Chitra Katha library, spread across 20 languages, houses titles from epics and mythology, history, fables and comedies, Bravehearts, Visionaries and ACK Jr. After disrupting the storytelling ecosystem with premium original series, popular book and international format adaptations, this partnership marks the entry of Applause Entertainment in a new avatar to take the rich and diverse content collection from Amar Chitra Katha to a global audience.
#Amar chitra katha animation license
As a part of this collaboration, Applause Entertainment has acquired the license for the Amar Chitra Katha catalog, consisting of 400 titles, to be developed and produced in animated content. Applause Entertainment, the content studio of the Aditya Birla Group led by media stalwart Sameer Nair, announced a historic partnership with the undisputed book Amar Chitra Katha in the children’s publishing segment in India.
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